Former Coinbase Germany CEO Joins LUKSO, Aims to Break Big Tech’s Grip on Creator Autonomy

Jan-Oliver Sell, The Former Managing Director of Coinbase, Germany, Made the Case for Lukso, Layer 1 Blockchain Designed to Revitalization The Creative Economy, in an interview on 15 May 2025, “Centralized Platforms Are Create-See Whats, and Andwat, and What Many, and Hower, Andat, Andates, And-to-How, Andat, Andat, Andat, Andat, Andat, Andat, Andat, Andat, Andat, Andat, and what you are, and what many, Andat, Andat, Andat, Andat, and to see that, and wat, and what, what are what, and what Shat, and Watt, and what they allowed.

Portuguese, a decentralized platform, sacrifices an alternative to creators depending on centralized platforms such as Google, Meta and Spotify that can change the rules as they fit, impacting the scope and profits of the creator.

The company recently appointed Sell as its new CEO and promises to change the power dynamics of the current centralized system through its smart contract system for Lukso standards (LSP) that allows creators to be complete in the control of their identity and content.

The platform facilitates a universal identity for creators and AI which is censorship proof, totally in chain and publicly accessible, allowing the content of a creator to be accessible and interactable by all, including applications and even protocols.

Great movements in Lukso.
CC of the former CEO or Coinbase Germany, @JanosellJust joining @Universal_every As Coo to help web3 to the mainstream.
With universal profiles, content owned by the creator and identities of IA-Ai-Luko is not just another block chain. pic.twitter.com/2l68ihvczc

– ninjafromqueens.base.eth (@Ninjafromqueens) May 15, 2025

Problems such as the shadow that prohibits a profile or content, which prevail in centralized systems, do not exist, all thanks to the LSP Smart Contracts platforms, as once published, the content is part of a shared space without permission.

As a result, creators may experiment with their content without fighting to be delayed.

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LUKSOO UNIVERSAL PROFILES – WAY FORWARD FOR AI TRANSPARENCE AND ADOPTION OF WEB3

While there are many advantages on web 3 platforms (transparency, property, user agency, etc.), until now, they have been unpopular in the creative community for usability factors as unknown tools.

Sell ​​explained: “What web3 retains are not the tools and DAPPs, but the foundations, the pure private code accounts system and the lack of a appropriate standardized intelligent contract system.”

According to the sale, Lukso’s universal profiles address the thesis problems by integrating chain identities of smart blocks, recoverable and easy to use in the block chain through their Smart LSP contracts.

In addition, as AI continues to evolve, universal profiles become increasingly vital. With the Conerns growing around the author’s ship, attribution and responsibility, AI agents can establish a verifiable presence in the chain through the universal profiles of Lukso, ensuring transparency and trust.

In addition, because universal profiles are modular and programs, developers and creators can administer the IA profile through the LSP6 LSP6 key administrator standard, allowing a safe and collaborative governance of AI agents.

Similar to a human creator, due to his universal profile, an AI agent can develop his own reputation, obtain followers and evolve socially.

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Decentralized systems can match centralized convenience with adequate standards

“The decentralized systems of facial obstacles in scalability, speed and user experience,” said Sell, leading to a dependence on centralized systems.

However, with the correct standards and heprum universal profiles, web3 can sacrifice intelligent, recoverable and extensible accounts, delivering a better user experience to web2.

A key Web3 advantage is its composability. Unlike the isolated approach to web 2 platforms, the Portuguese ecosystem allows users directly embedding protocols in their profiles.

Therefore, a mini application can fulfill multiple purposes. For example, an artist’s profile can become a ticket store, or the profile of a project can become its launch launch. The possibilities are infinite since this level of modularity does not exist on web2.

With the appropriate standards instead, decentralized web 3 platforms have the potential to overcome centralized convenience through greater flexibility, property and creative potential.

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The former CEO of Coinbase Germany joins Portuguese, aims to break the control of Big Tech in the autonomy of the creator first appeared in 99bitcoins.