Molly Sims is not overlooking her fans’ comments.
The beauty brand and the model dropped its new Gloss lip dye like a shine on Friday, putting a colorful turn in a clear favorite of customers, like a bright lip mask.
“People kept us in mind how much the texture, hydration and how their lips look and feel incredible,” Sims says to Page Six Style, reminding the buyers who request a dyed version almost immediately “after the mask fell in 2024.


The resulting product comes in four “universally flattering” tones: pale peaches, pink mole, warm berry and poppy red, all unfounded with skin care ingredients such as hyaluronic acid, coconut oil and karité butter.
While it has just launched, the formulas have already accumulated several five -star reviews, with the buyers who called it “super moisturizer” and “Hot Girl Summer in a a tube”. (After having tried them personally, this writer can attest to the single applicator that slides like a dream).


“I can’t live without a good time on the lip,” Sims tells us, saying that the most pigmented tones help her “feeling together when even when even when [she’s] sassy. “
The new fall is not the only product without which he cannot live, since Sims tells us that his essential Haves of the Desert Island would also include its beauty and Skin Glow Spf 30 Printing- “[so] With zero makeup, my skin still looks uniform and fresh “, and its” holy grail “, your favorite exfoliating pads.
“These pads are gently exfolian, deactivate the pores and give that instant brightness; I call them ‘restore in a blow'”, he adds, saying that he heard that Jennifer Garner is also a “big fan.”
The products of the old model “Sports Illustrated” have also obtained shouts of famous companions such as Bethenny Frankel, Taylor Hill and Nicky Hilton since the launch of Yse 2023.

And it seems that it is only the beginning, since Sims tells us that there are more “exciting retail news on the horizon” for y se.
“We are here for the Gene X woman who is juggling with a million things, but she is still chickens to feel good on her skin,” he says. “What comes next remains faithful to that mission.”
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This article was written by Hannah Southwick, writer/trade reporter for Page Six Style. Hannah Spies deals with really affordable celebrity styles, tests Hollywood’s favorite labels and finds the beauty products that keep the stars ready for the red carpet. She consults stylists and industry professionals, including celebrities themselves, for first -hand products recommendations, tendencies predictions and more. In addition to writing for page six since 2020, his work has appeared in the USA Today and Parade.
