Micro, small and medium enterprises (MSME) in the cities of level II and III registered an average increase of 20 percent of income increased after incorporating the open network platform for digital trade (ONTC), said EasyPay, a financial services company incorporated into the electronic commerce platform.
Easy Pay’s data show that Rajasthan, Gujarat and Maharashtra headed the list of states with the largest number of MSME that bind to the ONDC platform.
The application highlighted how a Jewelry in Pune doubled its orders and income within the months of incorporation. ONDC allowed the store to expand beyond its neighborhood, resulting in orders from different states. As a result, the newspaper’s daily order volume doubled within three months, according to the Opener.
Similarly, a Rajasthan chips seller established an ONDC record by selling 1,200 packages in an hour of a campaign throughout the city. “The synchronization of inventory without problems, the management of real -time orders and the simple acceptance of payments, we achieved an operation scale that was previously unimaginable for a neighborhood business. For the first time, we feel that we were saints”, the seller. “The seller.
In the last year, there was a massive increase in the incorporation of ONDC by such business state say pay state. This is in line with its objective of integrating more than 100,000 companies for fiscal year 26-27. Its objective is to expand rural and semi-urban reach at the end of fiscal year-26-26.
“Our mission is easy to make digital trade really inclusive. ONDC changes the game on that trip, and we are here to make sure that small businesses join and bloom,” said Nilay Patel, founder and managing director of Easy Pay.
Easy Pay is provided due to the extension to field agents, vernacular workshops for companies, digital support at the request and solution suite with store creation, payment integration, capital access and analysis for the qualification of MSME. This approach works in cities where the adoption of technology faces cultural and infrastructural challenges.
Posted on May 12, 2025