About 72 percent of respondents surveyed in India said that YouTube shorts help them to decide what to buy more than 2 times higher than other video services shortly | Photo credit: stockforliving
About 82 percent of YouTube Smart TV spectators (connected TV or CTV) in India prefer to watch youtube on linear TV, said Google Ads. The trend is also promoting more advertisers towards CTV, according to the company’s data.
“In India and Japan, YouTube is the most watched transmission service on connected televisions. As a result of this change, an increasing number or advertisers prioritize television advertisement campaigns connected in their media strategies, and we see that opinions responded, he said ,, Said ,,,,,, Said said. ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, e ,,,,,,,,,,,,,,,,,,,,,,,,,,,,, e ,,,,,,,,,,,,,,,,,,,,,,,,,, ,,,,,,,,,,,,,,,,,,,,,, a, “.
As an example, the company in its report spoke about how QR encodes the experience on YouTube CTV the conversion rate embedded for Kia India for 3.6 times.
“Kia, a leader OEM in India, was looking for a way to boost more CTV campaigns and bring viewers to their website. In construction until the festive period of 2024, they sank the QR code campaign. The YouTube CTV forest for Kiaign.
Taylor also talked about how Google’s advertising tools, such as performance performance, helped Puma improve the scale on Google platforms, which resulted in a 35 percent lower cost per sale compared to all paid channels and 66 % higher than red than other channels.
Central creative content to watch television
According to Google, more than 50 percent of YouTube CTV observation time in India is spent on content that is 21 minutes or more.
“The content of creators is now central to television visualization: hyper -relevant, personal and culturally tuned. From Gurav Kapur in sports to deep immersions in technology with technical guruji and beauty content by regional creators, offering all youtube to all – – – – – – in all genres, formats and languages,” Google said in his report.
He added that 72 percent of respondents surveyed in India said youtube shorts help them decide what to buy more than 2 times higher than other video services shortly.
Posted on April 22, 2025