CEW reports on the businesses and brands, like Estée Lauder, Sephora, and L’Oréal, that are seizing this new growth potential as the rapidly expanding beauty market in India makes retail headlines. According to Faye Brookman, “the beauty industry is shifting its growth opportunities to India as a result of China’s economy’s stagnation.” “Tanya Rajani, Principal Analyst, Beauty & Personal Care, Mintel, says that increasing disposable income, urbanization, exposure to international beauty trends, and the growing interest in social media are the main causes of the growing buzz around beauty.”
Not just well-known people are joining in, either. According to Brookman, “no brand is too big or too small for the Indian beauty market.” Through acquisitions, legacy brands are gaining traction in the nation. One company that saw India’s promise was Estée Lauder, which in 2008 invested 20% of its capital in Forest Essentials, an Indian beauty company that specializes in ayurvedic formulas. The company is expanding the distribution of its products and implementing initiatives like its cooperation with Nykaa in order to further establish its footprint. According to Shalini Vadhera, the founder and CEO of Ready Set Jet, a U.S.-based indie business that distributes to India, “social media opened up the world.”
Our heritage brands didn’t have the hues or textures that South Asian women were drawn to for a very long time. Amazing in-house brands are beginning to emerge and offer more appropriate products for their target market.
Through the company website, Kate Moss’ Cosmoss health brand makes its debut in the United States today. Pawel Walicki, the CEO of Cosmoss, stated, “America has always been a key part of our vision for Cosmoss, so we are very excited to launch with the U.S. audience ahead of the holiday season to bring a new take on wellness, curated and created by Kate.” Prices start at $25 and go up to $250.
Here at CEW, we’ve created the third edition of our special monthly report for members, CEW X ViralMoment, which highlights the hottest trends in social media beauty. The report claims that the “Cherry Cola Lip,” which combines red lipstick with a dark brown lip liner, is now making waves.
Lastly, Karlie Kloss deserves a large round of applause for adding publisher to her impressive list of professional female leadership jobs. She did this by purchasing i-D Magazine from Vice Media, which declared bankruptcy earlier this year.
