Fyre sale.
The plans for Fyre Festival 2 were put in smoke on Wednesday after their creator Billy McFarland revealed that the Fyre brand was putting on sale, from the sale from the condemned music event.
The news of the sale, which includes the companies “trademarks, IP, digital assets, scope of the media and cultural capital”, was shared on the Instagram and the Fyre Festival website.
Just a week before, Fyre published, then a statement on his website that says the festival was “postponed and will be reprogrammed for a later date in the future.” The event had been scheduled by the end of May in Playa del Carmen, Mexico, until a dispute occurred with the location.
Then, the organizers tried to turn off the public relations fire, tell the world, “Fyre Festival 2 is still underway.”
“We are examining new locations and we will announce our son of host destiny. Our priorities remain unchanged: delivery an unforgettable, safe and transparent experience.”
Wednesday’s announcement gave a little less optimistic tone, which only implies that Fyre Festival 2 would happen at some point in the future, proved that the brand is bought. In other words: the event was in ashes.
“This brand is bigger than anyone and bigger than I can lead on my own,” McFarland wrote, 33. “It is a movement. And a team deserves with the scale, experience and infrastructure to perform its potential.”
The original Fyre Festival, coorganized by Ja Rule, ended disastrously in 2017. The attendees who paid thousands of dollars for tickets arrived at the Bahamas waiting for a luxurious celebrities experience only to be stranded without musical acts, without electricity, without running water and a limited supply of cheese sandwiches and female abilities to nourish and take refuge.
In 2018, McFarland declared himself guilty of two positions of electronic fraud after the federal government determined that he had disappointed investors of more than $ 26 million. He was ordered to pay the total amount in restitution and sentenced to 6 years in prison, but was released in 2022 after turning only 4 years.
McFarland previously said that he had the idea of launching the Fyre Festival 2 to spend a 7 -month period in solitary confinement.
On Wednesday, the offender attributed his decision to bring the unfortunate event to two motivating impulses: “Finish what I started and do things well.”
“Around the last two years, we have poured everything to bring Fyre back with honesty, transparency, relentless effort and creativity,” McFarland explained.
“We have tasks of the long way to rebuild trust. We rebuild the impulse. And we demonstrate one thing without a doubt: § Fyre is one of the most powerful attention engines in the world.”
However, the entrepreneur went why Fyre Festival is a “powerful care engine”, declaring “, since 2017, Fyre has dominated the headlines, documentaries and conversations as one of the most commented festivals in the world.
“We knew that Fyre was great, but we didn’t realize how massive the wave would be. That wave has brought us here: to a point where we know it’s time to ask for help,” he confessed.
“We have decided that the best way to achieve our goals is to sell the Fyre Festival brand, including its registered trademarks, IP, digital assets, scope of the media and cultural capital, an operator who can fully make his vision.”
The statement did not mention if the reimbursements would be available for those who bought tickets for Fyre Festival 2, which Begen Beg $ 1,400 and rose to $ 1.1 million for premium packages.
McFarland said there is a “clear path for operators and businessmen with a strong domain experience to incorporate Fyre into a global entertainment, media, fashion, CPG and more.
“Giving brand control to a new group is the most responsible way to follow what we set out to do: build a global entertainment brand, organize a safe and legendary event, and continue paying restitution to those who are owed to the first festival.”
He added: “In addition, following the challenges we face in Mexico, we approach several destinations from the Caribbean anxious to organize the Fyre Festival 2. We immerse ourselves in the process: we meet with national officials, the site that we are Somos Somos Somos Somos Somos Somos Somos Somos Somos Somos Somos Somos.
Referring to the news last week about Fyre losing its location in Playa del Carmen, McFarland said: “While I am incredible excited, I cannot risk a repetition of what happened in Playa del Carmen, where intelligent support became public distancing.” “” “
He admitted: “For Fyre Festival 2 for successful, it is clear that I need to step back and allow a new team to advance independently, giving life to vision on this incredible island.
“I’ve Stood By My Team, Our Partners, and Our Fans Sprot Day 1 of Fyre Festival 2. Giving Control of the Brand To A New Group is the Most Response Way To Follow This Toy, and and toy, and and toy, and toytain, and tendarment, and tendarment, and tendarment, and tendarment, and tendarment, and hiking, and toytainment, and senderment, and senderment, and tendement, and senderment, and tendender, and tendender, and tendender, and tenderry, and those that are due to the first festival. “
McFarland signed: “For followers, believers and builders who have stayed with my team and me: Thank you. We will choose the new group based on their ability to execute the vision of the FYRE in a transparent, great and expedited way.